What is Graphic Design?
Graphic design is the art and practice of planning and projecting ideas and experiences using symbols, text, images and illustration to form visual representations of ideas and messages. Graphic designers create visual concepts using computer software to communicate ideas and develop the overall layout for various projects.
Why is Graphic Design Important?
Build Your Brand
Having a distinct, one-of-a-kind brand identity can set you apart from the competition and help raise top-of-mind awareness.
Your company logo, typeface, colors and marketing materials establish an impression of what your company is like. Carrying that image throughout all aspects of your business creates a consistent look and feel that makes your company memorable.
Having professional, quality design will give your business credibility. Even the best service can be dismissed or passed over if the design is bad.
High Quality Creative Help
A good designer can take your ideas and add to them to produce a visual concept to suit your needs in a meaningful way that connects with your customers.
A great design will be effective in marketing your business and will convert to sales. Businesses only have a few seconds to capture an audience’s attention.
Using high quality visual tools, such as photography and illustrations, helps create more successful marketing campaign.
Designers know what they are doing. They can have a project completed in a fraction of the time.
Good design has longevity. It is an investment for the future. Pay for a great design upfront. This will save you from having to update a cheap, mediocre design later.
Changes, delays and redesigns cost money. Designers know how to do it right the first time using professional design software.
Get more bang for your buck. Designers know the most cost-effective ways to design your material.
They are familiar with common design and printing terms such as,
- CMYK vs. RGB
- Image Resolution
- Plain Black vs. Rich Black
- Crop Marks
- Outlining Fonts
They are experts at preparing your files for print and will know which file format to use.